In this Article we talk about 14 Years with My Ford Figo The Car That Made Me Fall in Love with Driving. When it comes to finding a car that delivers both joy and practicality, the Ford Figo stands out. Over the past 14 years, the Figo has not only proven itself as a reliable companion but has also rekindled a love for driving in countless owners. This article dives deep into my 14-year journey with the Ford Figo, showcasing why this car remains close to my heart and the hearts of many others.
The Arrival of Ford Figo in the Indian Market A Game-Changer
In 2009-2010, the Indian small car market was booming, and Ford made a strategic entry with the Figo. The market was then dominated by Maruti Suzuki and Hyundai, but Ford offered something different—a car that was stylish, robust, and affordable.
Why Ford Entered the Small Car Market
Ford had been in India for over a decade, focusing on mid-sized sedans and SUVs like the Ikon, Fiesta, and Endeavour. However, the small car segment was where the real action was, with over 70% of the demand coming from this category. Ford needed to break into this space to stay relevant.
The Unveiling of the Figo
The Figo’s unveiling was a significant event, marked by the presence of Ford Motors’ global CEO, Alan Mulally. His visit underscored the importance of the Indian market to Ford and the significance of the Figo in their global strategy.
Figo’s “One Ford” Vision
Internally, the Figo was one of the first models to embrace Ford’s “One Ford” vision. This strategy aimed to leverage global expertise while incorporating local market insights, ensuring the Figo was perfectly tailored for the Indian consumer.
What’s in a Name?
The name “Figo” is derived from the Italian word meaning “cool” or “stylish,” which perfectly encapsulates the car’s appeal. Ford aimed to attract a youthful audience, and the Figo’s design and features were spot on.
Figo’s Engine Specs
The Figo was available in both petrol and diesel variants, each offering a unique driving experience. The 1.2L petrol engine produced 71 PS of power, while the 1.4L diesel engine delivered 69 PS. Both engines came with a 5-speed manual transmission, making the Figo a fun-to-drive car.
Marketing the Figo
Ford’s marketing strategy for the Figo was innovative for its time. The car was launched in a vibrant green color, which appealed to the youth. Ford also used QR codes in their ads, a first for the industry, and leveraged social media platforms like Facebook and Orkut to reach their target audience.
The Pricing Strategy
Ford priced the Figo competitively, ranging from ₹3.49L to ₹5.29L. This pricing strategy, combined with the car’s features, made the Figo an instant hit. The car sold 60,000 to 75,000 units annually from 2010 to 2012, solidifying its position in the market.
Why We Chose the Figo
In 2010, we were in the market for a new car. The Figo caught my father’s attention, and after considering our budget and requirements, we narrowed our choices down to the Figo and the Volkswagen Polo. The Figo won out due to its better service network and the recent opening of a Ford dealership near our home.
The Purchase
We purchased our Figo on April 13, 2010, choosing the petrol variant in Panther Black. The decision to go with petrol was based on the general concern that diesel engines require more maintenance. This car has been with us for over 14 years and has clocked nearly 70,000 kilometers.
Driving Dynamics
One of the Figo’s strongest points is its driving dynamics. The hydraulic power steering offers a stable and precise feel, making the car a joy to drive. The 1.2L petrol engine may seem modest on paper, but it delivers a satisfying driving experience, especially in the city.
The Suspension and Handling
The Figo’s suspension setup provides a good balance between comfort and handling. The car’s aerodynamic design and low center of gravity contribute to a planted ride, even at high speeds. The grip on the road is exceptional, making the Figo a reliable companion for long drives.
Wear and Tear
After 14 years, the car has shown signs of aging. The gear shifts are not as smooth, and the clutch has become slightly stiff. The suspension has also worn out, making the ride a bit rough. Despite these issues, the core driving experience remains intact.
Space and Build Quality
The Figo’s build quality is one of its standout features. The car feels solid and well-built, with no rattles even after 14 years of use. The seating space is excellent, both in the front and rear, making it a comfortable car for long journeys.
The Incident That Proved Figo’s Strength
An incident that truly demonstrated the Figo’s build quality occurred 12 years ago. While reversing, I accidentally hit a friend’s Swift. To my surprise, the Swift had a noticeable dent, while the Figo showed no signs of damage, except for minor paint scratches. This incident solidified my trust in the Figo’s durability.
Basic Yet Effective Features
The Figo may not be packed with high-end features, but it covers the essentials well. The air conditioning is powerful, and the basic infotainment system does its job effectively. The Bluetooth connectivity is reliable, although the mic quality could be better.
Quirks and Features
One of the quirks of the Figo is the placement of the wiper and indicator controls, which are opposite to what is standard in most cars. This took some getting used to, but it’s a small price to pay for the overall experience the Figo offers.
14 Years with Ford Figo
This car has been more than just a mode of transportation; it has been a faithful companion. The joy of driving it, the memories created, and the reliability it offers make it a car that I cherish deeply.
After 14 years, the Ford Figo continues to be a car that I love driving. It’s more than just a vehicle; it’s a part of my life. Whether you’re a seasoned driver or a new car owner, the Figo offers an experience that’s hard to match. If you’re in the market for a reliable, fun-to-drive car, the Ford Figo should be at the top of your list.
Know More:
- Ford’s Major Recall: 90,736 Vehicles Affected by Engine Valve Issue, NHTSA Reports
- Ford Becomes the Latest Company to Scale Back Its Diversity and Inclusion Policies
Frequently Asked Questions
How reliable is the Ford Figo?
The Ford Figo is highly reliable, with solid build quality and a robust engine. Even after 14 years, it remains dependable, although some wear and tear is expected.
What are the common issues with the Ford Figo?
Over time, you may notice that the gear shifts become less smooth and the suspension may need replacement. However, these are typical issues for any car of this age.
Is the Ford Figo a good car for long drives?
Yes, the Figo is great for long drives. Its comfortable seating, good handling, and reliable engine make it a perfect companion for road trips.
Would you recommend the Ford Figo to new buyers?
Absolutely! The Ford Figo is a great car for new drivers, offering a balance of performance, reliability, and affordability.